While event marketing can often be one of the more expensive types of promotion a brand can undertake, it can also be one of the most successful because it allows the company to interact directly with their customers in a personal way. Today, many successful events include some sort of social media integration. One of the easiest ways to do this is by creating an event-specific hashtag that guests can use to share their experience online with family and friends.
But, what if you brand wants to take social interaction to the next level? There are multiple ways that you can do this, and if integrated correctly, your company could have the potential to greatly increase both engagement and reach. Here are some ideas on ways you can take your event to the next level with the help of social sharing:
Events and social media go hand-in-hand these days. Most if not all guests who will be attending your event will have their smartphone with them and will be connected to one of the popular social networks. Since they are likely to already be posting about where they are, setting up a social stream is a good way to capitalize on the opportunity to bring the conversations into one place for all to see. Social streams can be displayed in many ways, but one of the most popular at events is on an overhead projector that can be seen from multiple vantage points. Creating an event-specific hashtag or tapping into a pre-existing tag that you know your guests will be using is another great way to display the conversations that are happening about your event, encouraging more guests to get in on the fun and participate.
Another great way to build social media into your event is by hosting a contest. There are a few ways to do this, including: 1. Launching a contest at the event. With this option, you can tease the contest pre-event to help boost attendance; 2. Conclude a contest at the event. This is another good way to increase attendance, especially if you need to be at the event in order to win; 3. Launch and conclude the contest during the event. This option may be the best for securing social media engagement at the event, as you can build the mode of entry into the event itself. For example, guests can be challenged to take photos of themselves interacting with your brand in some way at the event and then asked to share them with you using a special hashtag. This can help to capture guests' attention and encourage them to interact with your business online.
Online Photo Sharing
The smartphone has made it possible for everyone to be a photographer while atteneding and event. Couple that with the fact that many people are actively posting their photos to social media sites, and you have the perfect opportunities for brands, businesses and people who are planning events to use those social photos to increase engagement and exposure. Photo advertising is a great option to consider when you want your event to have a viral aspect to it online. By wirelessly collecting guests' photos and branding them with an event logo or graphic, event planners can both provide guests with a nice giveaway and encourage online sharing of images generated at the event. With the help of PhotoTouch, you can also make sure those digital images make it into the hands of your guests with the addition of on-site photo printing.
Do you have an event you're planning for your business or even yourself? We can help you start using photo adertising to maximize your events' success and reach. Learn more about how we can help you acheive your event goals and sign up for a FREE trial of our newest system, PhotoTouch QuickPics.